High Profile Sponsorships Gone Wrong

[Steve]

As we all know too well, the world of sport, motorsport and celebrity is one that revolves completely around money. People, CEOs and famous athletes will do anything to succeed in their respective position – and do even more to secure lucrative sponsorship deals. The aforementioned agreements are usually worth millions to the figure and can boost the popularity of a brand overnight. But what happens when it all goes wrong? When the sponsorship deals goes sour? Let’s have a gander.

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Posted on Wed, 27 Jul 2011 15:48:55 +0000 at http://feedproxy.google.com/~r/Fryingpan...iH8ZXmPYw/
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